• Categories:Industry News
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• Time of issue:2021-10-25 14:45
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(Summary description)According to the "2014-2018 China Toy Manufacturing Industry Production and Sales Demand and Investment Forecast Analysis Report" released by the Foresight Industry Research Institute, from the perspective of the proportion of the total industrial output value of the toy industry in the national economy, the total industrial output value of the industry from 2009 to 2013 The ratio of output value to GDP is relatively stable as a whole, hovering around 0.3%. Generally speaking, despite the huge export volume of the toy industry, its proportion in the national economy is still not high. 　　 At present, domestic children's consumption has accounted for about 30% of the total household expenditure, and the total monthly consumption of children aged 0-12 nationwide exceeds 3.5 billion yuan. However, the per capita consumption of toys for children and adolescents under the age of 14 in China is only RMB 20-30 per year. Among them, the per capita consumption of toys for urban children in China is RMB 45, while the per capita consumption of toys for rural children is less than RMB 15, which is much lower than that of Asian children. The annual toy consumption is 13 US dollars and the average annual toy consumption of children around the world is 34 US dollars. It can be said that there is still greater room for development in the children's toy market in the future. 　　 In addition, urban children's consumer groups have unique personalities, and their environment is superior. Most of them have active thinking, strong memory and imitative ability, and pursue independence and fashion. At present, the average monthly allowance for children in large cities across the country is 176 yuan, which has a great impact on household consumption. Compared with domestic brands, children are more inclined to identify with foreign brands, mainly because these brands are more fashionable and suitable for their personalities. It is worth noting that children do not have the right to make decisions about consumption, especially children under the age of 12. Most parents often specify brands to buy, but 60% of parents listen to their children's opinions. According to the analysis of the toy manufacturing industry report of the Prospective Industry Research Institute, China has huge consumption potential compared with foreign countries, but China’s per capita toy consumption is far from the world average. There is a shortage of high-end talents in the domestic toy industry, similar to toy designers. The industry has only begun to appear in recent years, and only a few universities such as Zhejiang University of Technology and China Academy of Art have set up toy design disciplines. In addition, due to the lack of independent brands in the industry and fewer well-known cartoon images, the development of the toy industry is more difficult. With the implementation of foreign toy industry certification and safety standards, China has implemented compulsory certification for the domestic toy industry. Many regions have conducted random checks on uncertified toys on the market. It is believed that with the further regulation of the domestic toy industry, the Chinese toy industry will Usher in a bright future.